THE 3 GOLDEN RULES TO PRODUCE A GREAT WINE
Some would argue that to make a small fortune in the quickest way is to produce a great wine. And in fact the world’s greatest wine makes have said:
If you want to make a small fortune take a large fortune and invest it in wine production and it will become a small fortune.
But money is not everything. We must have passion, knowledge, technology and respect for the land and tradition.
- RULE 1 KNOWLEDGE - If your goal is to produce a great wine, which is reviewed in the best guidebooks, and that it is sold at figures in two zeros, it is fundamental to have good knowledge of the wine world and all its actors. In fact one must get to know journalists, possibly become friends, perhaps brothers, invite them over, offer lavish dinners and possibly overnight stays in luxury mansions. Care for them with much attention and why not, every now and then, include a banquet and the other, but in passing, let him taste the wine, but possibly not yours, better that it’s some great Burgundy or Bordeaux (wine making investigated first on the journalist's taste).
- RULE 2 THE TECHNIQUE - Knowledge does not mean, however, only the network of relationships with the press, but also knowledge of the wine making technique. In fact, it’s essential to spare no expense in this area. It calls therefore the best architects for cellars, taking care to treat the play of light and the relationship between technology and tradition, For example: some fake Gothic cellar style combined with high-tech walls in steel and tempered glass. Much attention to detail should be placed in the tasting room which has to be austere and cozy at the same time. And it calls for, finally, a wine expert designer, but do not look at the cost on his hand and present it with an extensive press conference where the buffet is plentiful and quality, and remember to often use the word Terroir. The winemaker can possibly visit the winery, occasionally, maybe just after the harvest.
- RULE 3 PASSION, TRADITION AND RESPECT FOR THE TERRITORY - To produce a great wine, you have to have passion and respect for the territory, especially for great wines. Do not look at costs and then buy the best French and Italian labels on the market, perhaps by showing you some important auction, and place them in a special air-conditioned private cellar as to visit to your guests (see rule number 1). Once you’ve drank the wines, and recorded the tasting notes on a piece of paper to be learned by heart, do not waste your empty but expose them in plain sight so that future guests tell stories about 'the historical tasting' with this reporter. Tradition is an important element and the wineries that respect this have their old vintage, dusty bottles in the historic cellar of the family. If you do not have a historic winery or a family, buy it.
Finally, remember that only certain microclimates, particular soil compositions, a tradition handed down through the centuries and particularly fortunate vintages can produce a great wine. It’s highly unlikely that you possess all these requirements (hence the importance of rules 1 and 2) and it is therefore possible that your wine will be less than mediocre. But do not worry, with a stylish and branded label, a double-digit price and a first prize of any kind from a competition maybe sponsored by your foundation, no one will likely ever notice.